Winning CNN Wars

Media Coverage and Public Perception

Perspectives on CNN War

by Frank J. Stech, Lt. Col. U.S. Army Reserve

Military analysts have foreshadowed many of the issues of CNN war.[51]

The implications and requirements of the information age increasingly influence national military policy planning. The 1991 Bush Administration's National Security Strategy of the United States noted: Recent history has shown how much ideas count. The Cold War was, in its decisive aspect, a war of ideas. But ideas count only when knowledge spreads. . . . In the face of the global explosion of information . . . ideas and information will take on larger significance. . . . A truly global community is being formed. [52]

The final National Security Strategy produced by that Administration carried the point further: "Our influence will increasingly be defined more by the quality of our ideas, values, and leadership . . . than by the predominance of our military capabilities."[53]

Clinton-era defense planning embodies the demands of CNN war in its assumptions [54]:

    In this era of almost instant communication, the demands on US military forces seem almost endless, as the pictures of human misery from around the globe compete for air-time. . . . America must pursue political, economic, and military engagement internationally. . . . Around the world, America's power, authority, and example provide unparalleled opportunities to lead.

The need for new ways to conduct military operations in the age of video and information has begun to appear in think-tank studies. The authors of The Military Technical Revolution call on US military forces to be prepared to "fight a CNN war." They write of this requirement: US forces must be capable of responding to media demands for instantaneous information, and of using the rapid transmission of data to its advantage. This magnifies the importance of tending to image considerations. . . . But it also suggests the need for greater information dominance and for some thought about how modern, real-time news reporting can be used to US advantage in future military operations. [55]

Despite the attentions of the White House, the assumptions of the Pentagon, and the insights of the think-tanks, military theorists seem remarkably slow in addressing the implications of CNN war for military operations. Although the service war colleges have launched research programs and symposia on the subject of "the media and the military," the focus is largely on the relationships between these institutions, rather than the challenge to explore ways in which "image considerations" and "real-time news reporting" might be used to advantage in future military operations.

The war college analyses seem to reflect a "glass half-empty" view of media effects on military operations; at best the media represent a necessary evil for commanders to deal with, rather than an opportunity to gain military advantages.[56]

Even those analysts who recognize the potential interplay of video news reporting and military psychological operations seem to favor a coercive rather than a cooperative approach.[57]

It is also remarkable that so few lessons in the use of media assets seem to have been drawn from the internal overthrow of the communist regimes of east Europe or the dissolution of the Soviet empire.

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© Copyright 2001 by David W. Tschanz.
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