by John Wick
THERE'S LITTLE IN LIFE THAT'S MORE IMPORTANT THAN A FIRST IMPRESSION, AND IN THE WORLD OF RETAIL, THERE'S NOTHING MORE IMPORTANT THAN THE FIRST THIRTY SECONDS A CUSTOMER SPENDS IN YOUR STORE. ALL-STAR GAMES IN DIAMOND BAR KNOWS THIS AND THEY MAKE GOOD USE OF IT. WHEN YOU STEP INTO THE STORE, YOU ARE MET BY A SMILING FACE, A CLEAN UNIFORM AND A "HOW CAN I HELP YOU?" THE NEWEST INVENTORY IS PLACED RIGHT AT THE FRONT DOOR, RIGHT IN YOUR FACE, SO THERE'S THE NEW SUPPLEMENT YOU CAME LOOKING FOR RIGHT IN FRONT OF YOU. THE PLACE IS CLEAN, WELL-LIT, ORGANIZED AND FRIENDLY AND THAT'S THE WAY A GAME STORE-THE WAY ANY STORE-SHOULD BE. THE STAFF AT ALL-STAR CONTAINS SOME OF THE MOST KNOWLEDGEABLE GAMERS I'VE EVER MET. THEY REMEMBER "BLACK BOOK TRAVELLER" AND JUDGES GUILD AND WHEN RUNEQUEST STILL BELONGED TO CHAOSIUM, BUT THEYRE ALSO UP ON ALL THE NEWEST MATERIAL AND FOLLOW THE NET FOR INDUSTRY NEWS. WHEN YOU PICK UP A NEW PRODUCT FOR YOUR FAVORITE GAME, THEY CAN TELL YOU WHEN THE NEXT BIG THING WILL BE COMING OUT. ALONG WITH THE 12EGULAR STUFF (STAFF PICKS, USED SECTION AND VICE AND CARD GRAB BAGS), ALLSTAR REALLY MAKES IT FUN TO SHOP. MAYBE THAT'S WHY I SPEND SO MUCH MONEY THERE. ALL-STAR GAMES
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