by Randy Moorehead
Interesting about the Ironman review. I have sold 47 copies, and of those probably 9 were because of the Sumo review, and another 3 were from people who saw the review on The Game Cabinet. Then there is Operation Dragon Rouge, which has sold 74 copies, and the first review of it was the hatchet job in BROG. So, of all my games, the best-reviewed has sold the least, and the worst-reviewed has sold the most. What conclusions can I draw from this? Well, at about the same time, I took out an advertisement in ZOC magazine. Not that advertising works - better- than a good review, but I think that gamers will purchase a game because of the topic first, and because of a review or advert second (and a good/bad review may push those fence-sitters in whatever direction they were already leaning). The ZOC ad was aimed at wargamers, not at sports gamers. I'm sure if I placed an ad in a sports magazine that I could sell at least 150 copies, but the costs of advertising in those magazines is really expensive. As of now, the Rommel game has sold the best, nearing 100 copies, and I think this has peaked. Back to Perfidious Albion #92 Table of Contents Back to Perfidious Albion List of Issues Back to MagWeb Master Magazine List © Copyright 1996 by Charles and Teresa Vasey. This article appears in MagWeb (Magazine Web) on the Internet World Wide Web. Other military history articles and gaming articles are available at http://www.magweb.com |