This quote from Kevin Zucker appears in a 1998 interview in the archives at Consimworld.com

"I want people to get something more out of the experience than just a 'crush the other guy and kick butt,' experience. I want them to experience the emotions, or be buffeted by the emotions, that threaten an actual commander. To experience mental and emotional states. Besides that, I want them to have an experience of ideas. I want them to come away learning something. If you look at the material components, there's a map, counters, rules, a box - the same as any other game. And you have to pay for that paper. But in addition to that paper, there's something else in that box that you can't really buy. There's no price that you can put on ideas. Ideas are free, they cannot be owned.

This is a company of ideas. It's not about the material, it's not about units as robots that perform according to your will. It's about Human events. If your experience of gaming tells you that the way to prevail in your environment is to have a bunch of robots performing exactly according to your will, you're not learning anything about real life. Life's not like that. The reality is, there's millions of people all with their own immediate desires, ambitions and goals, that may or may not be in harmony with yours."