The Gamers Business Report
for 1998

by Dean N. Essig


As is obvious in my outbrief, last year was unusual. With the transition in place to the new batch system, the last half of the year (from my desk, anyway) was devoted to getting the 1999 batch 1 games into the can. This ensured that 1998 would have to ride on the earnings of the old stock and only two new games. Even so, as you can see, things went quite well. The year's unit sales would have been reasonably even with 96 and 97, if one discounts the massive inventory reduction sales we ran in 1997.

Cash revenues were greater than 96 (and even the seven game release 95% but did not quite measure up to the stature of 1997's five releases (but then, if you remember my 1997 w/o DAK figures from last year, 1998 handily defeated the "other four" from 1997). Cash expenses were quite high, though (this was due in part to hiring Sandi full-time and some improvements in office and shipping equipment, including some pretty much mandated by PitneyBowes). Net cash flow for the year turned south by a small amount.

In short, 1998 was a very good year for the business in spite of only having two new releases. We got our new office software on-line and put in the new computer shipping system. The small bugs in the invoicing system are still being worked out and then it will be time to network the computers so that all three "S's" can work over the customer list and process orders at the same time. The small cash flow reverse meant that I could not hit my goal of eliminating the company debt built up from late 1994 to early 1996, but that task will take a slow climb for a number of years. Things are headed in the right direction.

DAK has now sold out (wow!) and THG is doing quite well. Several other games are getting close to extinction and I will keep you apprised as they dwindle. There places will be taken by the games now marching toward completion in the new batch system. All in all, nothing to complain about in the least!

All the best and now let's end this century in style!

Revenues and Releases:

YearRevenuesGame
Releases
1988$21,8382
1989$32,0441
1990$53,9623
1991$104,6143
1992$171,4425
1993$262,3735
1994$323,2624
1995$366,5097
1996$288,7994
1997$434,3755
1998$387,6242

Cost of Manufacturering Games:

(Cash put into Inventory)

YearCashPer Release
1995$186,571$26,653
1996$49,830$12,457
1997$77,651$15,530
1998$31,617$15,808

Customer List

(Jan of each year):

YearList
19954,250
19965,100
19976,250
19987,075
19997,587

Game Units SoldCash FlowCash Expenses
1995: n/a1995: ($57,628)1995: $ 424,137
1996: 8,9961996: $33,1631996: $ 255,636
1997: 9,1581997: $36,6801997: $ 396,664
1998: 7,7981998: ($7,9201998: $ 395,545

Game Unit Sales:

    In their Quiet Fields 148
    No Better Place to Die 112
    April's Harvest 144
    Champion Hill 270
    Gaines Mill 268
    Seven Pines 944
    Matanikau 107
    GD'40 121
    Hunters from the Sky 139
    Black Wednesday 166
    Leros 155
    GD'41 298
    Semper Fi! 420
    A Raging Storm 428
    Enemy at the Gates 190
    Tunisia 250
    Hube's Pocket 322
    DAK 596
    Stalingrad Pocket 375
    Ardennes 206
    Yom Kippur 190
    Crusader 377
    Austerlitz 71
    Marengo 186
    This Hallowed Ground 1,215


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