by Dean N. Essig
As is obvious in my outbrief, last year was unusual. With the transition in place to the new batch system, the last half of the year (from my desk, anyway) was devoted to getting the 1999 batch 1 games into the can. This ensured that 1998 would have to ride on the earnings of the old stock and only two new games. Even so, as you can see, things went quite well. The year's unit sales would have been reasonably even with 96 and 97, if one discounts the massive inventory reduction sales we ran in 1997. Cash revenues were greater than 96 (and even the seven game release 95% but did not quite measure up to the stature of 1997's five releases (but then, if you remember my 1997 w/o DAK figures from last year, 1998 handily defeated the "other four" from 1997). Cash expenses were quite high, though (this was due in part to hiring Sandi full-time and some improvements in office and shipping equipment, including some pretty much mandated by PitneyBowes). Net cash flow for the year turned south by a small amount. In short, 1998 was a very good year for the business in spite of only having two new releases. We got our new office software on-line and put in the new computer shipping system. The small bugs in the invoicing system are still being worked out and then it will be time to network the computers so that all three "S's" can work over the customer list and process orders at the same time. The small cash flow reverse meant that I could not hit my goal of eliminating the company debt built up from late 1994 to early 1996, but that task will take a slow climb for a number of years. Things are headed in the right direction. DAK has now sold out (wow!) and THG is doing quite well. Several other games are getting close to extinction and I will keep you apprised as they dwindle. There places will be taken by the games now marching toward completion in the new batch system. All in all, nothing to complain about in the least! All the best and now let's end this century in style! Revenues and Releases:
Cost of Manufacturering Games: (Cash put into Inventory)
Customer List (Jan of each year):
Game Unit Sales:
No Better Place to Die 112 April's Harvest 144 Champion Hill 270 Gaines Mill 268 Seven Pines 944 Matanikau 107 GD'40 121 Hunters from the Sky 139 Black Wednesday 166 Leros 155 GD'41 298 Semper Fi! 420 A Raging Storm 428 Enemy at the Gates 190 Tunisia 250 Hube's Pocket 322 DAK 596 Stalingrad Pocket 375 Ardennes 206 Yom Kippur 190 Crusader 377 Austerlitz 71 Marengo 186 This Hallowed Ground 1,215 Back to Table of Contents -- Operations #32 Back to Operations List of Issues Back to MagWeb Master List of Magazines © Copyright 1999 by The Gamers. This article appears in MagWeb (Magazine Web) on the Internet World Wide Web. Other military history articles and gaming articles are available at http://www.magweb.com |