We received the following press release.--RL

It's nice to see MagWeb get some recognition, and while this is a business talk, it means that MagWeb is reaching out to the folks who do not know about any of the publications and companies on MagWeb. --RL.

- Sept. 22, 1999 - Technology New Jersey and Mercer County Community are pleased to announce the first of 3 E-Commerce seminars on:

Advertising On The Internet
http://technologynj.org/ecom/ECSeminar092299.html
Breakfast & Networking Seminar

8:00 am - 10:30 am Mercer County Community College

"Making Money On The Web: Free Vs. Paid Sites"
"Everything The Media Has Told You About Internet Advertising Is Wrong!"
"E-Commerce: Is It Good Or Bad News For New Jersey Business?"

"Making Money On The Web: Free Vs. Paid Sites"
Russ Lockwood, CEO, MagWeb (www.magweb.com)

As the Internet evolves, many organizations have stopped charging for access to their web sites. Instead, they earn revenue from banner ads and premium areas. However, there are other ways to generate a profit from your web site. Organizations both large and small have found that selling content on the web can maximize their return on investment, without relying on advertising to attract revenue. This presentation explores ways to gain a competitive advantage through niche markets online and building online community. It also covers the challenges of content management, including the processes and solutions needed to serve the specific needs of your customers.

"Everthing The Media Has Told You About Internet Advertising Is Wrong!"
Gary Wien, Vice President, Digital Creek Publishing (NJ Webguide)

Internet advertising is dead; banner ad rates are falling, click-throughs are down and companies are abandoning their online ad campaign. At least, that's what the media would like you to believe. This presentation will show you how Internet advertising has grown faster than any other advertising medium, offering distinctive advantages, and is not going away anytime soon.

"E-Commerce: Is It Good Or Bad News For New Jersey Business?"
Peter Levitan, President, New Jersey Online (www.nj.com)

A day doesn't go by without a new prediction for the growth of Internet based E-Commerce. Find out during this presentation what the implications of consumer online shopping is for New Jersey businesses and how you can participate as Internet marketers.

Speaker Bios:

Russ Lockwood

Mr. Lockwood is CEO of MagWeb (www.magweb.com), a subscription-based Internet site with the world's largest archive of military history and product articles from a coalition of over 60 magazines and newsletters. Started in 1996, MagWeb provides information spanning 45 centuries of battle, strategy, weapons, and commanders to consumers, historians, researchers, educators, and military history buffs. Prior to founding MagWeb, Mr. Lockwood was editorial director of AT&T's New Media Services web division. He also spent many years as an editor director of AT&T's New Media Services web division. He also spent many years as an editor and journalist for some of the top technology publications, including Personal Computing, Computer Shopper, PC Sources, Windows Sources, A+, and Creative Computing. Mr. Lockwood's expertise in web site management has been gained over many years, ncluding the start-up of Magweb.com, during his 3 years as a sysop for ZDNet, running the Compuserve forums AfterHours, Computing Gaming World, and PC Magazine. From 1990 to 1995, he was producer and host of the radio show ComputerWise, heard on WTTM and WDVR and has been interviewed by both local and national media.

Gary Wien

Mr. Wien is the Vice President of Digital Creek Publishing, Inc. His company publishes a print magazine called "New Jersey Webguide" as well as running several New Jersey based web sites such as, www.NJavenue.com, www.NJtransit.com, www.FindNJ.com, and www.NJwebguide.com. Mr. Wien is a regular contributor to the Internet Advertising Discussion List as well as other top industry trade magazines and forums.

Peter Levitan

Mr. Levitan is recognized as one of the pioneers in the growing local content and services are of the World Wide Web. He is president and founder of New Jersey Online (NJO), the first local online service of Advance Publications (owner of Conde Nast Publications, Parade and the third largest newspaper group). New Jersey Online (www.nj.com), launched in 1995, is New Jersey's leading web publication and its editorial excellence has been sited by The American Journalism Review (one of the "Top Ten News Sites on The Web") and The Newspaper Association of America ("Best Online Newspaper"). NJO has the highest audience reach of any local site in the NY DMA. Mr. Levitan's career in marketing and advertising includes Saatchi and Saatchi Advertising where he held numerous positions, including European Director based in London, General Manager of the Minneapolis office and Business Development Director, North America. Mr. Levitan has written about Web marketing and advertising for Advertising Age, has presented at Internet World and Jupiter conferences and is the President of the Newspaper Association of American's New Media Federation.

TNJ Members - Free - Non-members $45

Back to 3rd Quarter 99 List of News Items

This article appears in MagWeb (Magazine Web) on the Internet World Wide Web.
Other military history articles and gaming articles are available at http://www.magweb.com