News

Paying for On-line Content

Numbers Double

by Russ Lockwood

We received the following item. --RL

3. Number Paying for Online Content Nearly Doubles

The Online Publishers Association has announced the results of its Q2/Q3 U.S. Market Spending Report for paid online content. The study, conducted by comScore Networks, determined that the total market for paid online content in the U.S. grew to $361.4 million for the third quarter, a 14 percent gain over the previous quarter and a 105.3 percent gain over Q3 2001.

Through the first three quarters of 2002, U.S. consumer spending for paid online content totaled $975 million, versus only $670 million for the full-year 2001. The report also found that the number of U.S. consumers paying for online content in Q3 2002 nearly doubled to 14.8 million from 7.9 million in Q3 2001, with more than 1 in 10 online users now paying for some form of content online.

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